Five signs that indicate to renew a logo & benefits of business card design

 

The brand logo must always be distinguished to communicate its own attributes, values ​​and objectives. The logo redesign can be an effective way out to tackle corporate identity problems. Over time, the company logo is often left behind by the time the business takes a turn or simply becomes obsolete. Therefore, from Logo Traffic – a professional logo design services provider, logo designers intend to help you identify these 5 simple indicators to be able to recognize when it is appropriate to renew the design.

1.      Is your logo obsolete with respect to time?

This is a common cause given that there are more changes in consumer preferences and also in competitors' brands. The logo must always be the order of the day and adapt to all these changes.

Many businesses evolve, expand geographically or incorporate more services and/or products. That is why the logo must always accompany and communicate such changes and never be left behind.

2.      It does not adapt to new communication tools

Both advertising and design are mutating towards new platforms and formats. If a logo can't be used properly on them, it's time to consider a change.

3.      The competition is showier 

If a brand image loses steam in the face of competitors in the customer dispute, it is a sign that it needs a revamp before it's too late.

4.      There were problems

If there have been unfortunate situations that have had consequences for the brand, it is advisable to carry out a restyling or rebranding to continue with the activity with freshness.

5.      Relevant relationship with other brands

If the activity, product or service changes due to mergers, acquisitions or dependence on other brands and the logo does not accompany it, a change is advisable for it to do so.

Therefore, any brand identified with any of the points would benefit from a restyling of its design.

Professionally renewed brands are consistent, experience greater consumer loyalty, greater participation in their market segment, and increase their value and reliability in their products and/or services.

An exceptional logo design services provider sometimes offers free advice so that you can start your way towards brand’s logo redesign and achieve the desired objectives with the corporate identity of your company.

Business card design features

Business cards are a fundamental part of the corporate stationery design of any company. It turns out to be an important ally for every executive or entrepreneur. It is a determining factor of your personal branding because it represents the image of your personality and company. Furthermore, this small role is not only a means of contact: it can help to position yourself in the clients’ minds on the market where professional competition is challenging.

The business card is your most important marketing tool

There is an expert team of designers at Logo Traffic since they are great at providing fantastic logo design services in the USA. This team of design experts have provided (under their professional criteria) some parameters to create business cards and achieve corporate stationery design success.

1. Break the traditional pattern

Designers generally find that business cards are all rectangular in shape. It is not necessary that they have to be geometrically perfect. It is a fantastic idea to innovate with other styles in your corporate stationery design that will make your company unique.

2. Excellent use of typography

Typography is of great importance in every element that is found within the corporate personality of a company. Because through it, the company name is easily recognized. At first glance, the name or logo stands out.

3. Paper quality and finishes

When you find a card in your drawer or wallet and you don't remember who gave it to you, or when, or why and you wonder, do I throw it away or keep it? This is when the game of quick perception begins. Both the quality of the finish, the design and the industrial sector to which it belongs will determine if you are interested in keeping it and possibly contact them.

4. Middle tones

The choice of tones makes your business card successful: it has to be attractive and generates impact. A good option to consider is to resort to halftone designs; they give a unique look to the cards and attract more attention.

5. Take advantage of the reverse

Have you thought about the waste of commercial space if the back is left blank? The opportunity to fill out the reverse with relevant information is generally missed. You can include a discount, a promotion, form, calendar or entertainment that is useful to the client and always has your business in view.

6. Color identifies you

Along with typography, color is another fundamental part when capturing the attention of customers. Upbeat colors and a fun design keep your business cards from being left out. Whoever receives your business card, he/she would love to keep it. Remember, everything must be consistent. Everything should identify you and show your personality.

What does it mean to be consistent? It means keeping the same style that you have shown in other elements: colors, symbols, shapes, fonts, etc.

Ingenious designs with style and the right combination of colors and paper quality also give business cards that boom.

These are some examples to inspire you to consider enhancement in your logo designs and expand your brand's corporate stationery design with our company. Don't limit your imagination and make sure your cards don't go unnoticed. Together with a team of professionals, like the one at Logo Traffic, you have the possibility of achieving business cards so effective that they will provoke instant recognition in public, leading your business toward growth. Contact us for free information and advice.

Design for corporate appeal

Designing needs various communication elements to strengthen your brand, such as cards, notebooks and folders. The corporate stationery is one of the most important branding aspects because it projects the company image to success.

On many occasions, the business card is our company's first communication element that a potential client sees. In addition, if you are looking to position your image and work on corporate identity, you should look for good design professionals who can help you walk the complex path.